Home » Unlabelled » Komen Suffers For Its Blunder
How do you wreck a beloved brand? Just look at Susan G. Komen Foundation For the Cure (Breast Cancer) and remember what a well-known brand they had. From pink ribbons to breast cancer walks and gala events, corporate and individual sponsors were happy to give to such a worthy cause. The "Race for the Cure" was catchy and easy to promote.
Fast forward to January 2012 when Komen foolishly